What is a PURL
What is a PURL?
A Personalized micro-website that is created to help deliver a more targeted/personalized message, collect additional information, measure the results and increase your ROI on each direct mail or email campaign.
How do PURLs work?
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Create your message
PURL Example: http://purldemo.net/JoeTester
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Deliver your message
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Measure your results
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